Casino slot promotion ideas
New casino sites to play real money
Casinos provide entertainment, camaraderie among the players and the chance to win. While the odds are stacked in the casino's favor, the casino can't earn any money unless guests play the games. Promotions make potential guests aware of the casino and give regular players a reason to return. The more money, the merrier the casino's guests will be and the longer they'll play. Giant jackpot winnings lend an air of excitement to the play. It's possible to calibrate slot machines so they give a variety of payouts on a random basis. The million-dollar prize attracts guests to keep playing. Money grab is entertaining for everyone watching. The player is randomly selected. He goes inside a large, clear, plastic box with crumpled $1, $5, $20 and several $100 bills. A fan is turned on and the money flies around inside the box, with the player grabbing as much as he can.
Promotional ideas for casinos
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Casinos provide entertainment, camaraderie among the players and the chance to win. While the odds are stacked in the casino's favor, the casino can't earn any money unless guests play the games. Promotions make potential guests aware of the casino and give regular players a reason to return.
Loyalty programs
Airlines and hotels, as well as grocery stores and other retailers, offer their customers the option of becoming members and earning free airfare, hotel nights or special discounts. Casinos have the opportunity to do the same thing by giving their members special treatment, free meals and free chips based on how much they've played. Some casinos are associated with hotels. If that's the case, members can earn free hotel nights.
Free at first
New guests sign up for a new player's card that's coded to give the player $20 of free play. When the $20 is gone, players can load the card with their credit card or cash. Depending on the games that each person plays, the $20 can last a few hours or be gone in less than 20 minutes. Another option is to give the player the free play plus discounts on additional play for that first visit. Guests need to show ID to get into the casino, and the card is coded with the ID's number so there's little chance of one guest abusing the free play.
More money
The more money, the merrier the casino's guests will be and the longer they'll play. Giant jackpot winnings lend an air of excitement to the play. It's possible to calibrate slot machines so they give a variety of payouts on a random basis. The million-dollar prize attracts guests to keep playing. Money grab is entertaining for everyone watching. The player is randomly selected. He goes inside a large, clear, plastic box with crumpled $1, $5, $20 and several $100 bills. A fan is turned on and the money flies around inside the box, with the player grabbing as much as he can.
Holiday celebration
While anyone under the age of 21 isn't allowed in the casino, that doesn't stop the casino from providing holiday celebrations for all ages outside the casino. Fourth of july could be a fireworks display. A visit from santa claus with real reindeer celebrates christmas. Announce the celebration activities through press releases and advertising on television and radio.
Charity
Dennis conrad, whose marketing company specializes in gaming organizations, suggests that tribal casinos tie native american heritage day, the friday after thanksgiving, to a charity promotion for a native american charity. Charity support doesn't have to be limited to native americans to be a promotional idea for other casinos.
Tournaments
Whether fast-paced action at the blackjack table or long, slow, drawn-out poker play, tournaments attract both players and an audience. Just about any game can be played in tournament fashion. Slot tournaments don't require the skill that blackjack does, which attracts new guests. Each tournament player pays an entry fee and chooses a machine. The machines pay in points. The guest hits the spin button and either wins or loses points. At the end of the tournament time, the guest with the highest number of points wins.
References
About the author
Katie jensen's first book was published in 2000. Since then she has written additional books as well as screenplays, website content and e-books. Rosehill holds a master of business administration from arizona state university. Her articles specialize in business and personal finance. Her passion includes cooking, eating and writing about food.
Casino promotional ideas
Marketing ideas for skate rinks
Given that most casinos offer nearly identical products, marketing is incredibly fierce. To attract new clientele, almost every casino will run many promotions designed to promote customer loyalty and increase the frequency of their visits. The kinds of promotions vary greatly, but almost all involve offering players some form of money or prizes.
Slot tournaments
Slot players normally play in isolation, but in tournaments they are pitted against each in other in a bracket-style format. The players making the most money advance to the next round until a winner emerges. The winner then receives a grand prize.
Random drawings
Many casinos feature drawings in which players, usually identified by a number on their player's club card, are awarded cash or prizes. Drawings are held at designated times, maybe every hour, and the player must be present to claim the prize. This keeps players in the casino.
Scratch cards
Many casinos offer scratch cards. However, the smart ones guarantee that everyone wins something, even if only a pack of cards, to encourage brand loyalty.
Senior specials
Many casinos will offer discounts or special prizes to seniors, who account for a large percentage of casino earnings.
Live music
Many casinos feature live music, often from famous artists. Sometimes they will charge only nominal fees for these performances to attract more patrons. Other times they will give concert tickets as complimentary prizes to frequent players.
Cheap buffet
Many casinos will offer a buffet at so low a cost, they lose money on each meal served. That is designed to draw more gamblers inside, where the casino will recoup its investment.
Free bus ride
To attract players from long distances, many casinos offer free bus rides from other cities. For example, some casinos in atlantic city offer complimentary service from new york.
The cash grab
In the cash grab, a single player is selected at random and placed in a closet-sized enclosure containing many dollar bills. As the audience watches, fans are activated, causing the cash to billow all around the player, whose task is to catch as much cash as possible in a given time frame. The player is generally allowed to keep whatever is caught.
Match play
In match play, the casino will reward players with coupons for additional play, up to a certain dollar limit, like $10.
Free drinks
Free cocktails are such a popular promotion, it has become standard at most casinos. Waitresses will usually take their time bringing the drinks to keep patrons waiting and playing.
Casino slot promotion ideas
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Best casino promotions
Recommended online casinos
At work we are encouraged to come up with possible new promotions to be implemented. At the moment I am off work due to having hurt my back. I am hoping to impress the management when I go back with some ideas and have proper plans made. Its not just general brown nosing, but I am in line for a slight promotion, so would like to give them something extra to think about to counteract my recent absence.
So im just curious as to the best promotions you have ever seen in a casino, so if I find one that could be used here, I could steal it.
EDIT - I should also point out that we do not as yet have a formal points based comps system (but it is coming), the comps are given out by managers discretion. We also do not have free drinks (legal reasons) and only have slots, blackjack, roulette (including electronic terminals) and 3 card poker, so if the promos dont apply to these, dont worry. I might be able to steal the idea anyway :D
No points, meaning no slot cards yet? The western village in sparks is like that and it's the biggest clusterf*** of a comp system I've ever seen. They hand out comps to their friends and relatives and if you pressure them and lie about how long and how much you've been playing.
For an idea, how about some special perk/promo for when you get that points based comp system in place? Like have your patrons show you their cards from other casinos, and the higher their tier the more generous the gift (actual gift, freeplay, cash coupon, room and/or food comps, etc.) at YOUR casino.
For something more immediate, come up with an event that'll reel in as many advantage players and people who think they're advantage players, such as double jackpots for royals on certain machines and denominations, card-of-the-day quad bonuses, bonuses for back-to-back blackjacks, etc.
I suggest you do a search of this board. There have been lots of questions about promotions of all kinds, and many of them have answers involving mathematical details of the promos.
Beyond that, an easy promo for three card poker would be a kind of imitation of harrahs' six-card bonus bet with a twist.
The harrah's bet is made separately from the ante/play and pair+ bets, it pays even if you fold, and it has its own paytable. The bonus pays, when it does, for the best poker hand you can make with the player's cards and the dealer's cards. So if you draw three kings, for example, and the dealer has a king, ten and six, you are paid for four of a kind.
Here's the twist. Since it's a promo, it won't require a special bet (no changes to the layout on the table), but it does require a play bet, so if you fold your hand, you don't qualify for the promo. Next you ought to decide whether to emulate harrah's paytable or merely set up a jackpot for a set of hands (say 4 of a kind, straight flush and royal flush).
I ahven't done the math because I just thought of this, and because I wouldn't even know how. So that's up to you. My intuitive feel is that a paytable would work best, as hopeful gamblers would make play bets on really bad hands (4, 5, 10, for example). Essentially this would be a six card bonus bet paid for by the play bet.
You can find harrah's paytable in my trip report here:
The best promotions I have seen (from the casino's POV) are where you get rewarded on a sliding scale based upon your play during a specific promotional period. Of course, this means that you must have some mechanism in place to pay the reward - either additional points or some sort of cash back/coupon redemption.
An example would work something like this:
All play from 6:00am monday to 6:00pm tuesday will earn double points! If you earn 10,000 points during this time period, we'll match it with an additional 10,000. If you earn 50,000 points, we'll match it with an additional 50,000!
What you want to do is have a promotion that will bring in your established players, and give them the incentive to play more. Promotions that merely reward people for showing up (e.G. 2 for 1 coupons) might have worked somewhat in the past, but in these economic times I think their value (to the casino) is dubious at best. Too many players are like the players on this board, and only look to cash in on the EV of the promotion rather than really give you the action you are trying to cultivate.
The sliding scale promotions based on action are clean, simple to administer and really reward the kind of action you are seeking.
The point of a promotion is to increase the frequency of casino visits. This can be done either by targeting people who would not have come at all, or rarely, or by targeting existing customers, with the goal of getting them to visit more frequently. I feel that the latter is the better strategy, as a one-shot promo like a free buffet or $10 free play for new signups is likely to only generate that one-time business.
Our sort-of-local injun casino has cooked up a rather interesting promo. Every tuesday in a given month is "up the ladder day". You get 2X points for playing on a tuesday, and then the succeeding tuesday, you get 3X, then 4X, etc., with a maximum of 5X. If you miss a tuesday, you drop back down to 1X. This gets the customer "invested" in coming back, which seems to be the cornerstone of most successful promos. In vegas and reno, there's a lot of "play on day X, earn free play redeemable on day Y" promos, designed to keep 'em coming back to YOUR casino rather than the guys down the street.
The point of a promotion is to increase the frequency of casino visits. This can be done either by targeting people who would not have come at all, or rarely, or by targeting existing customers, with the goal of getting them to visit more frequently. I feel that the latter is the better strategy, as a one-shot promo like a free buffet or $10 free play for new signups is likely to only generate that one-time business.
Our sort-of-local injun casino has cooked up a rather interesting promo. Every tuesday in a given month is "up the ladder day". You get 2X points for playing on a tuesday, and then the succeeding tuesday, you get 3X, then 4X, etc., with a maximum of 5X. If you miss a tuesday, you drop back down to 1X. This gets the customer "invested" in coming back, which seems to be the cornerstone of most successful promos. In vegas and reno, there's a lot of "play on day X, earn free play redeemable on day Y" promos, designed to keep 'em coming back to YOUR casino rather than the guys down the street.
That seems like a good promotion you do there. Two questions
1. Do you do this every month?
2. Are all games entitled to be used, or do you exclude video poker?
The point of a promotion is to increase the frequency of casino visits. This can be done either by targeting people who would not have come at all, or rarely, or by targeting existing customers, with the goal of getting them to visit more frequently. I feel that the latter is the better strategy, as a one-shot promo like a free buffet or $10 free play for new signups is likely to only generate that one-time business.
Our sort-of-local injun casino has cooked up a rather interesting promo. Every tuesday in a given month is "up the ladder day". You get 2X points for playing on a tuesday, and then the succeeding tuesday, you get 3X, then 4X, etc., with a maximum of 5X. If you miss a tuesday, you drop back down to 1X. This gets the customer "invested" in coming back, which seems to be the cornerstone of most successful promos. In vegas and reno, there's a lot of "play on day X, earn free play redeemable on day Y" promos, designed to keep 'em coming back to YOUR casino rather than the guys down the street.
One problem. The thread originator explained that there is no slot club card yet. That automatically eliminates free play, 1X, 2X, 3X, 4X & 5X points promos.
Gee I guess there's not much left.
How about the croupier returns to work promotion!
Thoughts: A no zero day on roulette (maybe a last day of the month "welfare" special).
- triple down promotion a la the mohegan sun promotion.
- one day increased pay back from 1/3/6 to 1/4/6 on 3 card.
- draws: you get a free entry with a suited blackjack, straight or higher in 3 card, or everyone at the table gets a draw when the 0 / 00 comes up at roulette. Draws work out well when you have to return for the draw.
- random slot draws where once an hour, a random slot player wins a prize consisting of free play, food, etc.
Transact blog
Marketing to slot players – while they’re still in their seats!
The primary purpose of direct marketing for casinos is to increase the frequency of customer visits and subsequent play. If you’re a casino marketer, you know that some of your programs will generate more activity and buzz than others. Perhaps it’s time to shake things up a little – consider some of the promotions you can run with a promotion/bonus system that reaches out to your slot players by printing a coupon directly at the slot machine.
Free play. What’s a direct marketing tactic proven to be fantastically successful at compelling your customers to come back and play at your casino? Free play coupons. These free play coupons make the player feel like a winner, and as a result they’ll play longer in an effort to win again. What would happen if a free play coupon was printed from the slot and deposited into the players’ hand while they were seated at the machine? The player is now instantly interested, making them want to spend more money on the machine.
Drawing tickets. Players understand that no one wins every single time they sit down in front of a slot machine. However, they still want a little emotional boost during the time they’re engaged with the machine. Diminish player disappointment by providing another opportunity for the player to win – entry into a prize drawing. Several casinos using promotion/bonus systems have run programs where their slot players are rewarded after a predetermined amount of coin-in with an entry ticket into a drawing. These drawings occur at regularly scheduled times so slot players know that having multiple ticket entries in “the bin” before the next drawing requires that they spend a considerable amount of time on the slot machine. One casino saw a 73% increase in coin-in, from both carded and uncarded players, for a single promotion.
Bounce-back/repeat visits. Midweek is a tough time to entice players into paying a visit to their favorite casino. One casino solved that problem by developing a voucher, printed via the slot machine, that was delivered to carded players during this slow time. Players who reached a value threshold set by the casino were given a bonus that entitled them to free play midweek during the following week. To date, the redemption rates for the voucher are averaging at 40%.
Player loyalty. It all comes down to building loyalty through communication with your players. Loyal players result in recurring revenue. These players want to be rewarded for the time that they spend feeding a slot machine. The most direct way to promote to these players is while they’re sitting at the slots. For carded players, show your appreciation for their patronage and continued play by delivering an automated, personalized coupon that will print at the slot machine the next time that they put their players club card in. For uncarded players, deliver the instant gratification that they need to fuel more (and longer) play by printing incentive coupons to sign up for your players club.
The ultimate casino marketing guide
get found. Delight. Convert.
Convert online traffic to foot traffic by leveraging the power of SEO, SEM, content, google maps and conversion funnels. In a world where over 80% of your customers search online and read reviews before making a decision, invisibility is a fate much worse than failure. The gaming industry often doubles down on traditional media channels when the real jackpot is online. Whether you are a resort executive or a casino marketer, glean insights from this guide made by casino marketing experts to learn how to best practices for online visibility to accelerate customer acquisition and increase your ROI.
Mastering the casino online marketing game
Casino marketing is a fiercely competitive field that has been changing dramatically with the evolution of digital technologies. With over 1,623 casinos nationwide, and 104 in las vegas alone, how do you stand out in a market this saturated? Marketing professionals, casino executives and other hospitality specialists need a results-focused online marketing strategy that incorporates digital marketing best practices – and some industry expertise – in order to get ahead of the competition in a crowded environment.
Over many years of experience in the casino resort industry, alphametic has developed a winning formula when it comes to online success: get found, delight, and convert. As a casino marketing agency we’ve helped resorts crush competition in competitive markets to stake their claim online.
“ the gaming industry often doubles down on traditional marketing media channels when the real jackpot is online. ”
“ in a world where 80% of consumers search online before a purchase, invisibility is a fate much worse than failure. ”
The 3-step online success formula
Table of contents
BUYER PERSONAS
Buyer personas make a great starting point to your SEO plan and content strategy. In this guide, alphametic has put together some of the main gaming personas based on today’s casino trends and consumer research. Use these to inform your content and guide your keyword research as you begin crafting your SEO plan. Your keywords need to match the intent of your user – do they want a full package? Is their primary goal to gamble? Knowing their main concerns makes your content useful to the user and builds their trust.
GET FOUND
We use a keyword funnel approach to group each word, sets of words, and phrases relating to the steps in the buyer’s journey. Every keyword a buyer enters into google has an intention behind it: informational, navigational or transactional . Find what words make your audience tick and match them with a great content experience. 80% of customers search online before they decide to purchase a product or service according to google, so put your SEO and SEM strategy at the forefront of your casino marketing game-plan.
DELIGHT
Give your visitors what they want. Answer their questions. Make their online experience a great one. Make a robust content strategy powered by SEO and data-driven audience profiling an integral part of your resort marketing plan to lead potential visitors right to your doors. Discover their needs, their questions, their concerns using keyword research and address them on your website content in a strategic way that gives them the confidence to want to visit your casino.
CONVERT
Different types of personas enter your casino website – the entertainment seeker, the hard-core gamer, the one looking for a full-package vacation and more. Understanding each of these customers and what makes them tick is key to setting up your website’s conversion funnels to turn online traffic into casino visitors. Figure out their specific needs, and set up their online experience to fulfill those needs with well-thought-out conversion funnels that you can track, measure, test and optimize.
What you’ll learn
What are the most common buyer personas in the gaming industry
What is local SEO and how you can apply it
Why you need to leverage google adwords and remarketing
Why keyword research is essential - and some tools you can use
How to build and execute an effective content strategy
Who to build conversion funnels for to bring the business to you
BEFORE YOU BEGIN: BUYER PERSONAS AND CONVERSION FUNNELS
Casino marketing is an industry like no other. In the gaming industry, there is a mix of people with unique objectives, needs, and wants. The first thing you have to do before you follow the 3 steps is identify your customer personas and segment/target these personas to serve them the right content and build your conversion funnels. According to the market segmentation exercise from the las vegas visitor profile (2018), published online here and prepared for the las vegas convention, there are four unique casino resort personas: convention visitors, package purchasers, general tourists, and casino guests. Here is a deeper dive into some of the most frequently encountered personas in the casino industry.
The gamer is interested in casino-related gaming content. They want to know what kind of table games you offer, what are the hot new slot machines on the gaming floor, how many poker games you have on any given night, etc. Entice them with exceptional gaming content by letting them know the kind of experience they’ll receive when they walk into your casino. An example of an online conversion for this persona is a sign-up for your casino’s player’s club or other loyalty program.
The entertainment seeker is interested in concerts, events, restaurants, clubs, and more. They want to have a good time beyond the gaming floor. You want to get them into the casino, lure them in with great entertainment content and measure conversion with ticket sales for events and bookings.
The vacationer is looking to have a great time in places like las vegas or atlantic city and is looking for the right mix of entertainment, gaming, fun, food, attractions, and things to do. Measure this group with hotel bookings, package vacation sales and the like.
The business executive is interested in your showrooms and conference space. They want to host business events for their clients in a venue that combines great business event planning, exciting nightlife and a variety of entertainment to impress their guests. You can measure conversion for this group by requests for quotes, and conference bookings.
STEP 1: GET FOUND WITH LOCAL SEO, SEM AND MAPS
In a highly competitive industry like gaming, everyone is vying for visibility on search engine results, google maps, and social media feeds. Increase your casino marketing ROI by utilizing best practices in SEO, SEM and local optimization to get your casino resort in front of the right people at the right time.
Here’s a brief explanation of each of the components of the get found step, complete with examples from the casino industry.
Local SEO optimization
According to search engine watch , 50% of consumers who do a local search on their smartphone visit a store within a day . You’re leaving money on the table when you don’t incorporate local SEO into your marketing strategy. Optimizing your website for local search phrases and keywords, as well as proper listing optimizations, will determine your success in getting found by the potential customers near your business. Google personalizes search results for users based on location, so if they search for “casinos near me” it’ll restrict search results to a specific geographic area. Similarly, users searching for local keywords, such as “las vegas casinos,” will be exposed to what google believes is the most relevant content for that query.
For example, when you search “las vegas casinos” in google, this is what you see:
Google has its own local widget that features what it believes are the most trusted and relevant casinos in las vegas based on many factors – such as review ratings, number of reviews, photos, relevancy, “prominence,” etc.
Optimizing your casino resort for local SEO requires updating your google my business listing with accurate, and descriptive information that will help the user decide if they want to visit your business. It also means managing local content and reviews on places like tripadvisor, yelp and other online directories where an individual can find you if they’re in the area. Google uses these local business listings, which SEO insiders refer to as “citations ,” as one of the factors behind the ranking order of the local listings on google maps.
For that reason, your business NAP (name, address, phone) information needs to be complete, accurate and consistent across online map services ( like google maps, mapquest, yahoo maps, etc.). They should also be accurate in local listings like yelp, travel advisor and others. And finally, your NAP should be optimized across your social media profiles (facebook company’s address, foursquare, etc.).
Moreover, you want to make sure that your casino resort has verified every listing to take full advantage of each local citation. At alphametic, we use a mix of technology, leveraging local SEO software, and manual optimization to propel our casino clients’ presence and visibility on local searches.
SEO audit and technical optimization
With over one hundred casinos located in las vegas, only a few get to be featured on google’s front page. Are you the #1 blue link on google when you search for the local casino keywords in your area?
You need to look beyond local listings and google map placements to fully leverage the power of search engine optimization. Optimize your website content and technical performance to increase your visibility below the local listings, maps and widgets that appear on search results.
To do that, take a deeper dive into your site with an SEO audit. An SEO audit is a report that runs through your entire website and identifies areas where you can improve. The technical optimization of a site is all about the code and performance aspects of your site. Are your page links set up correctly? Does your site load quickly? Are there many pages with 404 errors? An SEO audit identifies these problems and informs your SEO strategy.
For example, site speed is one of the most important ranking factors on google. Based on data from alexa gathered by backlinko , pages on fast-loading sites rank significantly higher than pages on slow-loading sites. You can use many free site-speed tools, such as pingdom, gtmetrix, or google’s page speed insights, to determine the loading speed of your site and to get immediate recommendations. At alphametic, we like to start with the page speed insights software because the speed scores and data come directly from google. Here is an example from the mandalay bay website:
Casino websites tend to be very large and have many capabilities, like booking hotel rooms directly from the site or online gaming portals. You can run into many technical problems, and google can penalize a site if it’s giving a bad experience to the user by having broken links, slow load times, duplicate content or 404 errors.
A fantastic tool to use for a technical SEO audit is screamingfrog . It allows you to see which pages are missing meta descriptions, page titles, 404 errors, identify duplicate content and more. If you want to get deeper into SEO data we recommend you check out dareboost, siteliner, seositecheckup, semrush, moz, and ahrefs.
Keyword research and mapping
This is the bread and butter of SEO – keyword research. Keyword research solutions involve identifying the search queries that your target audience uses in order to market your site to them more efficiently by using these words and related phrases in the content of your website.
For example: if you’re a las vegas casino, there are many things potential visitors can search for to find you. They may identify your business establishment as a casino, resort or hotel. They can use a combination of these words.
This data is from google’s keyword planner – a valuable tool when conducting keyword research. It tells you how many people per month, on average, search for a particular key term. It also shows you whether the competition for that keyword in paid search is high or low and suggests a bid amount if you’d like to run a campaign on adwords .
Let’s look at another search term:
As you can see here, there is still a good amount of volume on “las vegas casino hotels,” but it’s not nearly as generic as “las vegas hotels.” if your casino has a hotel, this will be a more strategic word to target versus the broader “las vegas hotels.”
This is the type of thinking that goes into making decisions about which keywords to target organically in your SEO strategies and which keywords to bid on using adwords, google’s paid search engine marketing (SEM) platform. Other tools for keyword research include semrush, soovle, ubersuggest, keywordresearch.Io and moz keyword explorer. To find the keyword phrases users put into google in the forms of questions, check out answerthepublic.Com. It’s a useful tool to research the items you want to include in the FAQ’s on your website. Learn more about keyword research here.
Keyword-driven content strategy
The content on your site can take many forms: landing pages, blog posts, videos, images, testimonials, etc. Every web page on your site is a doorway, so plan your website’s content in a way that gives your site visitors what they’re looking for while leading towards strategic conversions.
Learn what kinds of questions they ask, browse through your casino’s reviews, identify problem areas to fix on the site, and make things easy to access to remove any barriers site visitors can have from becoming casino visitors or booking a hotel room.
For example: let’s say you’re targeting the vacationer persona who wants to visit las vegas. She or he is most likely looking beyond the casino floor and wants to know what else there is to do inside or around the casino. As the marketing manager, you need to put yourself in their shoes and brainstorm a few keywords they’d type, like “things to do in las vegas,” las vegas events” and “las vegas attractions.”
“las vegas attractions” has a decent amount of volume and doesn’t look as competitive as “things to do in las vegas.” inputting that keyword into google search yields these results:
The results seem to be more localized websites and blogs that list top activities in las vegas. Can you compete with them? First, you need to have your local content created in a form that google would see as a good match for those keywords. Creating a blog that communicates local information is a good long-term strategy that includes search terms like “things to do in las vegas,” “las vegas attractions” and so forth. Over time your articles can begin to rank and show up for more generalized searches for individuals seeking local entertainment.
Conversely, when you target the gamer persona, you want to optimize your gaming landing pages and feature articles on your blog about game tips and strategies. For example, to rank highly on the keyword “las vegas slot machines” you need very strong landing pages with slot machine content. How many slot machines are there on your gaming floor? What are the titles of the top slot machines? What are the jackpots?
This is a simplified example, but a good idea of the kind of analysis that needs to go into deciding what kind of strategy to implement on your website depending on your marketing goals and business objectives.
Backlink research and domain authority
Despite many of the recent google updates, backlinks remain a critical google ranking factor. In the study conducted by backlinko analyzing 1 million google search engine result pages , the findings showed that the number of domains linking to a page correlated with rankings more than any other factor. Not surprisingly, authoritative domains tend to rank higher in google’s search results:
Having a robust backlink portfolio for your site is essential to increasing your domain ranking. The domain ranking is a metric that backlink tools, like ahrefs, open site explorer, and majestic, assign a website based on its credibility and trustworthiness. It mimics the process google’s algorithm uses to determine the credibility of a site. You can obtain backlinks by reaching out to other industry-related sites and offering relevant content they would want to feature on their blog or website. Backlinks can also come from PR efforts, infographics and guest blogging.
The highlighted words are a link to a casinos homepage. Tripsavvy linked to gulfstream park in their article for “top 4 land and sea casinos in miami,” and it earned them a backlink.
You can use the free backlink research tool called open site explorer to view the domain authority rating for the gulfstream park casino, or any other website on the web. You can also compare the domain ratings of your top casino competitors.
SEM: google ads, bing and GDN
SEM stands for search engine marketing. This is how wordstream defines search engine marketing: “search engine marketing is the practice of marketing a business using paid advertisements that appear on search engine results pages.”
Above, you’ll see an example of google ads searces for “las vegas hotels.” these are ads that appear at the very top and the bottom of serps on google. Up to four SEM ads may appear on top of google, giving paid text ads a prominent spotlight above organic links. Bing also has bing ads as their search engine marketing platform, which is integrated with yahoo. Search ads typically work by placing bids for certain key terms and phrases you’ve chosen and whoever has the highest bids/ most relevant campaigns – as measured by the quality score algorithm – gets a spot on the first page of search results.
But why invest in search engine marketing in the first place? It’s a matter of strategy and time to dominate in the organic sphere – using SEO techniques is not a short-term game. But with SEM – you can get to the “top” of search results almost immediately. This is especially helpful when you’re a new casino trying to acquire brand recognition (and local recognition) in the beginning stages of your resort launch.
In fact, SEM aids SEO because through search ads you can start driving traffic to your website from the onset, getting valuable learnings and data insights. It is important that these two elements work together to maximize traffic potential and online conversions.
Search engine ads also give you an opportunity to test keywords that you don’t rank very well on organic search yet, as well as advertise and rotate offers and promotions currently happening at your casino. It gives you the ability to test ad copy through A/B testing, track your return on investments, continually adjust bids for different keywords and target specific locations down to the zip code in your search marketing.
It is best practice to use national/local geo-targeting, and zip code geofencing for gaming resort clients, or any other clientele that has a brick and mortar business. What this means is that you set up your SEM campaigns to not only serve a precise location radius in different parts of the country, but these individuals also have to meet the targeting criteria through audience profiling, like demographics, interests, behavior, etc. This allows for a very cost-effective campaign strategy that serves ads to individuals that are warm leads from the start.
As the data accumulates, “personas” will begin to develop for your campaigns that you want to target and remarket to. Track data for player club sign-ups and hotel bookings to create these audience personas and then craft highly-targeted, geo-focused, high-worth zip code campaigns that drive revenue and increase ROI.
Start with google who has 65% of market share in search engine queries in the united states, and then expand to bing which has the 2nd most significant market share.
A key tool in search engine marketing is the google display network (GDN). Google defines their display network as a way for you to “show your message to potential customers at the right place and the right time.”
Google search network shows your ad as a text search engine result. Google display network, on the other hand, leverages google’s vast network of sites across the internet to place your ad directly in front of your target audience.
You’ve seen these before: next time you’re on a blog or booking engine, you’ll notice display ads on various sections of the page. That’s a google display network ad.
Here’s an example of a quickbooks google display network ad on the expedia site:
You have the option to hand-pick the domains that your ad shows up on, called “managed placements.” this is a good option if you’ve done significant research on your target audience and the websites that they frequent.
The alternative is to let google ads pick and choose where your ad will be placed. You can give google certain keywords and topics related to your ad, and then google ad chooses relevant websites that they think your target audience will be visiting.
A big advantage of using google display network to market your casino is the reach. According to google, their display network has over 2 million sites and reaches over 90% of internet users. The cost-per-click (CPC) for display ads also tends to be cheaper than that of search network text ads.
GET FOUND: A CASINO MARKETER’S ACTION ITEMS
Remember, getting found is only the first step in the marketing process. Below you’ll find a summary of actionable items to “get found” in today’s online market. This can be incorporated into your marketing plan and directly acted upon within a shorter time span than traditional marketing efforts. These items also have tools you can use to measure results and success that can be clearly communicated to your team and stakeholders.
Here’s a checklist for your get found action plan:
- Audit your website and develop an SEO strategy to improve your online visibility
- Verify your business information across the key local directories and map services
- Perform keyword research to identify the best performing keywords and phrases
- Optimize your existing content while you develop a data-driven content marketing plan that propels you ahead of your competition
- Audit your backlink profile and research your competitors to increase your domain authority
- Launch an SEM campaign on google and bing, then test and optimize
- Place remarketing pixels on the key converting pages of your website
You can either use the tools we recommend on your own, or you can hire an agency or consultant to assist. Keep in mind that there is a lot of technical knowledge required when it comes to SEO, SEM, tech and software tools. It may be best to either get the necessary training to improve your skills or work with a partner that can take you from where you are to where you need to be.
If you are looking for a casino marketing agency with a proven success record, you can contact alphametic here to request a free consultation.
STEP 2: DELIGHT WITH GREAT CONTENT AND A GREAT USER EXPERIENCE
So, now you know a little bit about getting found – now it’s time to “delight” your website visitors. If your content is not on par with their expectations, you’ll see a high rate of “bounce-backs” and site exits within google analytics reports. These are negative factors in your SEO ranking signals you want to avoid — search engines will start to suspect that your content is not relevant to the user and will lower your rankings.
The first thing you want to do is evaluate the content on your site and develop a strategy that answers all your future customer’s questions to establish trust and confidence. The gamer wants to see your gaming floor, the entertainment seeker wants to see your upcoming events, the business executive wants to see your facilities to host a corporate retreat or a conference, etc.
Through a targeted content strategy, optimized landing pages, keyword mapping, usability testing, informative blogging, how-to guides, review management and more you can set up a marketing funnel that delights – and eventually converts.
Digital copywriting
On average, the word count on top google search results contains 1,890 words. Google consistently ranks long-form content over short-form content in search results. Investing in well-researched, long-form digital copywriting is a best practice for the modern business with a strong online presence — and not only because of google’s standards, but also because of the value that you offer to your website visitors.
For example, let’s type “casino tips for beginners” into google.
The first result that shows up in the google answer box (the white square with an image next to the content) is a post with a list to help beginners work their way around a casino. When you input this article into a word counter , you get a word count of 946. The article lengths vary, but a 900+ word count is still considered long-form content.
In another example, when you search for “how to play blackjack” keywords on google, you’ll see that a lot of the organic links on google are pointing to a web page on 888casino.Com that features a “blackjack strategy guide” that has 3,544 words of great copywriting. The formula is simple: if you want to rank your casino website on the competitive gaming keywords, you need digital copywriting resources to create these long-form guides that stand the highest likelihood to appear on the top of google.
We have witnessed first-hand over the past decade the rise in demand for content and its’ role in sustained growth in SEO. When content is carefully planned, optimized, and executed, casino brands benefit from a steady stream of organic traffic from google for years to come.
Content creation is essential to SEO success, but often represents the biggest hurdle for businesses to scale. So, it’s important to consider the following question: is your content working for you, or is it the other way around?
Consider expanding the content on your casino website to be more informative and not just be a list of your services, facilities, and promotions.
Targeted and relevant content marketing
Why is it worthwhile to focus on content marketing? Content marketing generates over three times as many leads as outbound marketing and costs 62% less. That’s right. With a proper content strategy in place, you can reach a more targeted audience and generate more sales without making a huge dent in your marketing budget.
According to the content marketing institute , “content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.”
Keeping in mind the personas we spoke of earlier, execute your content strategy by creating pages that lead your casino’s personas to take well-defined and specific actions.
For example – let’s say you tend to get many bachelor/bachelorette party inquiries at the front desk. If there seems to be a lot of interest, consider adding a bachelor party package deal and creating a landing page specific to that kind of event. Take the seminole hard rock casino in hollywood as an example:
These are the results when you type in “bachelorette party venues south florida”
They’ve managed to show up amongst blog posts and articles because they created this page that was very specific to their target audience. It’s easily accessible through the navigation bar on their website, and when you get to the page, it explains their party package and includes a call-to-action to “book now.”
This kind of content planning allows for a frustration-free navigation experience that serves the need of that customer down to a T.
Consistent blogging
To our surprise, there are many casino resort websites without a blog. While maintaining a vibrant blog can be a challenge operationally, businesses that have figured out how to publish frequent content are winning online. Make no mistake, marketers who have prioritized blogging are 13x more likely to enjoy positive ROI.
Below is an example of caesar’s las vegas blog that includes a lot of useful content designed to meet the needs of the las vegas traveler.
Usability and user experience
The user experience on a website is paramount to a website’s success in converting website traffic to satisfied customers. If your site is not easy to use, fast, intuitive and easy to navigate, chances are your casino’s rankings are not going anywhere either.
At the core, your UX strategy should ensure that users find value in what you are providing to them. Peter morville represents this through his user experience honeycomb that can be applied to your casino marketing content game plan:
- Useful : your content should be original and fulfill a need
- Usable : your site must be easy to use
- Desirable : your image, identity, brand, and other design elements are used to evoke emotion and appreciation
- Findable : your content needs to be navigable and locatable onsite and offsite
- Accessible : content needs to be accessible to people with disabilities
- Credible : users must trust and believe what you tell them.
When you are evaluating how to improve your website – consider this: how does my site look? Is it easy to use? Could getting to this web page be simpler? Asking these questions will help identify and address the usability issues and give your visitors a better experience, and therefore a better impression, of your casino brand.
DELIGHT: A CASINO MARKETER’S ACTION ITEMS
Delighting your users is the step right before the most important phase – conversion. Below you’ll find a summary of actionable items to “delight” your website visitors in today’s online market. Make these content elements part of your overall marketing plan to support your existing strategies and increase your organic reach.
Here’s a checklist for your delight action plan:
- Utilize long-form writing on your website to increase your indexability and to give users more relevant and useful information
- Blog consistently to increase your online market share and use your blog to offer more lifestyle-driven content that your casino visitors would like to read
- Make your content relevant. Your website should anticipate all your visitor’s questions and needs and have dedicated content to answer their questions and fulfill their needs
- Make sure your website is user-friendly and intuitive. Make things easy to find, easy to read, and easy to navigate. Anything that obstructs your website user’s online experience is an obstacle they don’t want to face
You can create a team internally to fulfill the needs of content creation, usability implementation, and user behavior research. It is useful to get an initial audit in all these areas to see where you stand in terms of content production, usability and content strategy.
If you are looking for a casino marketing agency with a proven success record, you can contact alphametic here to request a free consultation.
STEP 3: CONVERT BY BUILDING CONVERSION FUNNELS
We’ve made sure our content can be found, we’ve set up our pages to answer our customer’s questions – now we have to get them through the doors. What’s the next step? Lead them to the hotel booking page to generate online sales. Navigate a user to the directions page, turn that online traffic into foot traffic and evaluate the lifetime value of that customer using conversion funnels.
A conversion funnel describes the different stages in a buyer’s journey leading up to a purchase. The funnel illustrates the gradual decline of the number of potential customers as they are guided through the conversion path.
Conversion funnels are useful tools in ensuring the effectiveness of your content strategies. By creating great content that solves your user’s needs, they then can move through the different stages of the funnel and go from a lead – to a buyer. It may follow this format: keyword →content →conversion funnel.
For example, someone may be searching online for the keyword “las vegas casino attractions” → they see a blog post from your casino’s website with a list of top attractions in the area, a pros and cons list, etc → at the bottom of the post they read well-written sales copy about how your casino has a program facilitating entertainment, such as las vegas tours → the user books the tour and a stay at your resort.
This funnel takes them from research, to interest in your program, straight to a conversion once you give them a booking offer.
Another example could involve an email marketing conversion: keyword search on “things to do on the vegas strip” → blog post about local attractions → sidebar with a newsletter sign-up → offer in their inbox → hotel booking.
They can be as simple or as complicated as necessary, but you need funnels to engineer user flows on your website. You’ll get more insight into the paths your website visitors are taking by setting up tracking on your site to measure conversions. In order to do that, you need data that follows the user from online to offline. This can be done with analytics tools, like google analytics , that measure different actions on your site and follows their journey to completing a specific behavior you’ve identified.
Set up the tracking tags on your site using tag manager for different actions like hotel bookings, loyalty program sign-ups and other important website call-to-actions (CTA’s). These can then be measured in the form of goals and events as well as ecommerce tags within google analytics. Once you’ve obtained all this data, you will have a better picture of your website user’s behaviors and can continue to optimize your resort website.
CASINO RESORT CONVERSIONS
These are some typical casino buyer conversions that your funnels could lead too:
Hotel bookings – this is one of the most essential tags as the customer is guaranteed to visit your resort. An effective conversion funnel for the hotel booking will make it easy for the user to choose the room, number of nights, and pay with various secured payment methods. The checkout process must be mobile, secure, fast and user-centric. It’s also important to cross-sell the newly acquired customer with offers on the resort entertainment, loyalty program, player’s club, and gaming floor incentives. Use the ecommerce tag to track hotel bookings in google analytics. Note that some customers prefer to book their stay over the phone, so you may want to use call tracking software, such as marchex .
Loyalty programs sign-ups – you also want to grow your player database by acquiring new memberships for your loyalty program. It’s important to regularly engage your player club members with a newsletter focused on gaming floor news, gaming content, sweepstakes and offers to grow your casino foot traffic. Track these conversions in google analytics with destination goal funnels .
Newsletter sign-ups – A website user who signs up for your resort newsletter indicates a high interest in your brand and willingness to stay connected. Consistently create and publish new content on your blog and main website to grow your email newsletter list. You can use inbound marketing strategies and automation to funnel users coming through various landing pages to create tight-night marketing segments and email autoresponders to build your sales funnels. Email automation tools, such as hubspot , are useful at a more advanced level.
Meeting room bookings – these kind of bookings are a fantastic way to monetize large spaces in your resort and fill up extra rooms in your casino’s hotel. Having a targeted SEM campaign including keywords with the intent to plan events in your local area is a way to funnel traffic to your hotel. Make it easy for them to request quotes, connect them with your sales team, and give them detailed information about your facilities. Have email templates ready for follow up once they request quotes to keep your leads warm and get an opportunity to pitch them your conference space.
Entertainment bookings – if you make ticket sales off venue concerts and other entertainments shows, your local customers need to know what’s going on at the resort. Have a regularly updated page with all upcoming events, shows and the ability to purchase tickets directly from your site or on platforms such as ticketmaster. You can throw in other offers with their ticket purchases to get them in the casino or to try out a restaurant on-site. This makes your funnel cross-functional and you maximize the value from each visitor.
Directions – place your google analytics destination goal tags on the directions page that should explain various ways to get to your casino by car, by train, and from the local airports. A user that is checking directions on your website is likely new and has a high probability of showing up at your door. You want to measure “checking directions” as a supportive website conversion that shows the “foot traffic” value of keywords and other marketing channels beyond the immediate bookings.
Casino slot promotion ideas
Home › play for fun › play craps for real money or free
Last updated: october 17, 2018
Craps -the intimidating table game…
Leave bets working leave winning bets up
Rules
- 3-4-5X odds are allowed.
- To simplify the game, instead of offering both place and buy bets, I offer just one for each number. Each number pays the better odds between place and buy bets. I refer to these as "buy bets." they pay 7-6 on the 6 & 8, 7-5 on the 5 & 9, and 39-20 on the 4 & 10.
- Lay bets pay true odds, but player must prepay a 5% commission, based on the possible win. This works out to odds of 19-25 on the 6 & 8, 19-31 on the 5 & 9, and 19-41 on the 4 & 10.
- If the player selects "keep bets working," then all bets will be on for come out rolls. Otherwise, buy, hard ways, and odds on come bets will be turned off.
- If the player selects "leave winnings bets up," then only wins will be returned and the original wager will be re-bet. However, winning come and don't come bets are always returned. Winnings odds bets on come bets will remain up if there is a new come bet to associate them with. If the new come bet is less than the winning one, the amount of odds on the table will be the same multiple bet on the odds of the winning bet and the rest returned to the player.
- Bets may be taken down by shift-clicking.
- Put bets and taking down don't pass and don't come bets, that are already on a number, are not allowed.
To slow down the payment stage of the game, hold down the shift and control keys when you click "roll".
For fans of my buggy old version one, I still have it. However, I highly recommend playing this current version instead.
Best real money online craps bonuses
Online craps bonusesview all
There are a bunch of craps bonuses out there, but not all of them are created equally. With our years of combined experience dealing with casinos, we have sought out to find the best craps bonuses, and have combined them together into the following table.
Online casino promotion ideas
Online casino promotion ideas
Casino softwares
Microgaming
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Net ent
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Different bonuses explained
"sign-up casino bonus", known as the welcome offer, is a specific type of promotion that is given upon the successful registration process of setting an account. This particular bonus is granted to all the new players that have just arrived at the casino and decided to join the ranks of active players. Although you would have to meet the wagering requirements, it still can double or even triple the amount you have spent.
"monthly bonus", also called the reload bonus, may provide you with extra chips every time you make a regular deposit. By becoming a loyal gambler that sticks to a single casino, you will be really appreciated. This can become more rewarding in time, as much of the bonuses can steadily increase their value of the cash amounts given.
"high roller bonus" can be achieved only at the time of making really big wagers. This special promotion is granted to all those spenders who like to risk high amounts of money on the initial bets. That is why the casinos will give such type of players the access to more attractive casino bonuses.
"no deposit bonus" is the kind of bonus which does not require of you any deposit making. You may fully appreciate the free chips without the need to uptake any action towards the wagering which will not be required of you.
A guide to marketing strategies for online casino promotion
Every operator knows that marketing campaigns play an important role in the successful operation of an online casino. The amount of profits and future income of the operator depends on the gambling platform’s traffic and popularity.
There are numerous marketing tools available for online casinos promotion. Let's consider the most popular and effective ones.
Social media marketing
Making posts in social networks accounts of the company has now become a traditional marketing tool as accounts in social networks such as facebook, twitter, vkontakte, google+ and others support the operation of the main website.
This strategy is aimed at finding potential players in the social networks, drawing attention to the online project by placing daily posts. It also allows communicating with customers and sharing news in an informal setting.
In addition to the creation and management of a page in the popular and well-known social networks, you can also boost a project on specialized websites.
In any case, your casino needs to be present in social communities; as it will certainly contribute to the promotion of the project and increase customer confidence.
SEO marketing
SEO (search engine optimization) is a promotion of the website in the TOP 10 search engines in order to increase traffic.
The SEO process involves several stages. The first one is an internal optimization, the change of the website content by using special keys, placing HTML-code, compiling a site map, and re-linking pages. The second phase is an external optimization. It involves the work with the search engines, thematic platforms, and link exchanges for storing the maximum number of external links. The final part is to maintain the results obtained. They include the retention or even the improvement of positions in search engines.
The advantages of SEO involve the maximum coverage of the target audience, low cost, efficient traffic generation, accurate results analysis, and their support.
E-mail marketing
Another effective and inexpensive strategy for online casinos promotion is email marketing. It should not be confused with such a common phenomenon as spam. Email distribution is made among users who are interested in obtaining information and among the customers who have voluntarily agreed to receive messages.
The casino operator may send newsletters to inform its users about the most important news of casino promotions, prize giveaways, and big winnings, etc.
Use of CRM systems
CRM, which means a customer relationship management system, is a multilevel business strategy, aimed at the analysis of customer needs. The introduction of such a system offers many opportunities in management for casino operators. The advantages include:
- Automation of customer relations;
- Quick access to customer base and information about them;
- Prompt customer service, an increase in customer satisfaction;
- Control over sales process;
- Personnel management.
The most important result of the application of CRM is the automation of marketing tools: the creation of intelligent mailing, conduction of promotional campaigns, management of marketing campaigns, etc.
If you want to bring your gambling platform operation to a new level, control all processes, and address the needs of your customers, the CRM is ideal for this purpose. With systematized information about customers of your casino, you will be able to improve the efficiency of its sales.
Affiliate marketing
Affiliate programs are another effective marketing tool in the field of promotion of online casinos. Affiliate marketing allows working with partner companies that receive some fee for providing your casino with new customers. For example, the operator enters into an agreement with a popular resource on gambling, which, in its turn, places a banner, an article or news on its website with a link to the casino website. When a user follows this link and becomes an online casino player, the partner receives a fee according to the commission model.
Loyalty program for players
Attracting new customers and increasing the traffic to the website are only the first part of the marketing activity. When sales and the number of customers increase, the casino reaches certain financial stability, so, the next stage of the marketing campaign is the retention and increase in customer loyalty. The main tool for increasing confidence of casino players is the launch of a fair loyalty program aimed at building long-term relationships with customers.
An online casino loyalty program should be available to all players after registration and depositing. This program often includes an extensive system of bonuses and promotions held every day, week, or month. The program may contain several levels, which provide a player with a special status, allowing to exchange bonuses and points for real money. In addition, prize giveaways are popular among the most active players.
The loyalty program is very effective, as it enhances customer confidence and helps in user retention.
Press releases and news
Regular publications of news and press releases on popular gaming information resources and casino website are another important tool of casino marketing strategy. The topics of such posts should be newsbreaks able to attract the attention of potential players and people interested in gambling. The topics can include promotional offers, new products on the market, reviews of interesting gaming events, news from the software manufacturers, etc.
The more information about your casino will appear in the media, the better. This will greatly enhance the visitors' traffic and give you a certain percentage of inbound links as well as attract the attention of the target audience.
Game content update
Online casino games should meet the requirements and desires of the target audience. Game content is a reason why people come to the casino website, so the wide range of them will allow every player to find something interesting for himself or herself.
It is important to choose games from well-known providers, which are of high quality and have broad functionality. Operators should also take into account the region of operation, as the game interface should better correspond with the cultural background of players.
Moreover, the gaming content should be constantly updated. It is necessary to monitor market trends and regularly offer players new games.
Pinpointe marketing blog
5 creative event promotion ideas
The worst fear for any event marketer is to plan every detail of an event and when it comes down to the big day, no one shows up. I know, your hands are getting sweaty just reading this.
It’s okay! This blog on creative event promotion will help ensure your events are well-attended and attendees are engaged.
Important staples of event management and event promotion
Before we dive into five creative ways to promote your next event, let’s review some important staples of event management and promotion.
Themes go a long way: not only do attendees appreciate a creative idea to lure them into attendance, but it’s easier on the event planner to keep the details in sync and consistent. Choosing a theme helps you organize the message you’re trying to get out to attendees and better yet, ensures those attendees remember that message long after the event concludes.
Below are elements from a casino-themed event.
Creativity is key. I am a writer and yes, there are creative aspects to my job, but event planning? That is creativity at a whole new level. When I write a blog or article, it’s just me…usually. Sometimes I will interview someone, but I rarely have to engage with all the readers of my content and make sure they engage with everything I’ve written.
Event promotion is that and more. Not only do you have to brainstorm up a creative idea for an event, promote till you’re sick and tired of it, and manage every detail, you need to make sure event attendees are engaged, having a good time, learning what they came to learn, and will attend another event of yours again soon.
Yes, it’s a tall order. But one you can serve up with these promotion tactics!
Event promotion tactics
1. Facebook has its perks
I’ve seen some compelling promotions on facebook alone, so much so that it deserves its very own category. Here are some ideas to take your facebook engagement to a whole new level:
- Like this post for a chance to win: the simplest way to get your fans to engage is to click “like” to enter either into a contest to win something at your event or simply be invited to your event.
- “caption this” or “photo comment” contest: post a photo from one of your past events and ask fans to caption it. Pick a winner by choosing the one with the most likes. Or you can ask your fans to post their favorite pic from one of your past events and choose a random winner from the comments. It can be a fun way to get fans excited for your upcoming event while increasing awareness.
- Reward fans for feedback: post a new product, new service, or even a new event idea and ask for fans to share their feedback. By doing so, they can win a gift card or an invitation to your event.
Make sure to also leverage facebook events to invite people. It’s incredibly easy and even though you may be competing against a lot of other events, it will improve the chances of getting it on prospective attendee’s calendars.
2. The other social networks deserve some love too
Facebook may not be where your target audience is and if so, you can move your focus to twitter and linkedin.
- Twitter: for large and/or annual events, set up a dedicated twitter account and then identify a hashtag for the event so that attendees, presenters, and supporters can help you promote.
- Linkedin: in addition to posting on your company pages and active groups, make sure to post on your own personal profile as well. Linkedin is becoming a thought leader network where it’s easier to merge a face to a company name and I know that’s where I engage the most, not necessarily on company pages.
Also, consider a small targeted linkedin ad campaign for your event.
3. Direct mail is not dead
Getting mail in the mailbox is a tad more exciting than it used to be. It can be compared to the feeling we would get when we heard “you’ve got mail” from our computers. Now that receiving email is no longer a novelty, direct mail has its turn at impressing attendees and increasing awareness for your event. Yes, it’s more expensive but just look at the different possibilities. (P.S. All I did was search on event promotion direct mail ideas on pinterest and came up with a plethora of ideas to begin with!)
4. Video
Create a sharable video about your event and make it fun. Boring stock photos that show people around desks writing notes does not make a video viral! Have colleagues in your office show their support in different ways. Maybe someone has a countdown calendar on their desk or maybe the planning team has a rally meeting to get everything excited. Remember who you are as a company and don’t be afraid to share that through video!
5. Get personal with email marketing
I preach this a lot when it comes to email marketing and it’s exactly why pinpointe works for my own email marketing efforts. Maybe I’m old fashioned, but I like to feel like I’m the only one people are emailing and the only way to do that is to know who you’re sending an email to. Different ways of categorizing contacts through tags or behavioral targeting is how personalized emails become a reality. Another great way to achieve this by using URL personalization within pinpointe.
For someone who has been through it, start small when segmenting to get comfortable with how the categories work and then you will be able to tailor your message directly for that audience. I talked about finding a theme to keep your messaging consistent and that’s especially critical during the email marketing phase. As mentioned before, getting email isn’t all that special anymore, so you need to make sure your message hits the mark right away and with as little reading as possible.
So, there you have it. Event promotion can allow your creativity to flow. Just make sure you do so in a consistent and orderly fashion online, through direct mail, and in-person at your event.
So, let's see, what we have: casinos provide entertainment, camaraderie among the players and the chance to win. While the odds are stacked in the casino's favor, the casino can't earn any money unless guests play the games. Promotions make potential guests aware of the casino and give regular players a reason to return. At casino slot promotion ideas
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